소매용 부동산의 테넌트 업종이 점포 임대료에 미치는 영향

This paper attempted to explain the impact of the determining features on the retail store rent, whichinclude not only real estate traits, such as business areas, location, buildings and store types, butoperational traits, such as tenant types. The latter significantly influence the retail store rental price. Theempirical analysis was implemented to test the analysis. The hedonic price model was used to test therelationship between the rental price and various independent variables. The sample of 4,590 retail storesin Seoul were used for the study. The result of analysis confirms that tenant types influence the retail storerental price. It shows that each store has different rental solvency and resiliency, due to its differentfinancial strength, sales volume and margins. In addition, it shows tenant types can affect not only therental income of the buildings but their increase rate in the long term. The results, consistent with previousfindings, also indicate that retail store rental prices are positively affected by variables; Business district(e.g. CBD, GBD), location(e.g. corner buildings, intersection, accessibility to a bus stop), building(age, grossarea, elevators) and store(1st & 2nd floor). The negatively affecting factors are store size, undergroundstore, distance to a subway station and so on.