Analysis on Impact of Public Agency’s Social Responsibility Management on Competitiveness and Promotion Strategies of Pervasive Effect in Local Community

This study focuses on the fact that the public agency conducts the social responsibility activities strategically in order to fulfill the goal of ensuring competitiveness based on the instrumental viewpoint of interested parties. This study categorizes the structural equation model into independent variables, mediating variables and dependent variables. Independent variables consist of the economic responsibility of the public organization, social contribution and environmental responsibility. Mediating variables consist of customer satisfaction and reputation of the public organization. Dependent variables consist of the public organization’s competitiveness. Analysis results of this study show social contribution and ethical management especially affect the competitiveness of public agencies. Especially, social contribution affects the reputation of public agencies and customer satisfaction, and reputation of public agencies and customer satisfaction mutually affect each other, and the reputation of public agencies affects the competitiveness. As the improvement plans for public agencies' social responsibility management reinforcement and improvement plan for the riffle effects to regional community, following plans were suggested; first, improvement of understanding about public agencies's social responsibility and reinforcement in verification, second, substantiality of public agencies's social responsibility activities (expansion of execution program with high perception, job creation and consideration of socially disadvantaged people), third, public agencies's ethical management reinforcement, fourth, vitalization of social responsibility management through social networking (structuralization of network between regional community institution, collaboration with regional community according to public agencies's relocation to innovation city).