개인자아존중감과 집단자아존중감에 따른 친환경태도와 처분행동에 관한 연구

The purpose of this study was to determine the differences in personal and collective self-esteem on the eco-friendly attitude of disposal behavior among university students. Data from 360 university students was collected and analyzed using an SPSS program. The major findings were as follows: First, the respondents’ average measurements of personal self-esteem (Mean=2.81) was lower than the average of the CSE (Collective Self-Esteem) (M=3.54). The significant variables included the education of the mother, job of the father, respondent’s gender, and family income. The results using ANOVA were thus significant. Second, a collective self-esteem (when precisely identified in each participant) gave a better indicator about ongoing eco-friendly attitudes. This also showed a link in understanding compensation motives when compared between the collective self-esteem and eco-friendly attitudes of each participant. Furthermore, the results showed that a public CSE will indeed reflect positively with self-consistency motives as this study found that compensation motive was linked with eco-friendly disposal behaviors and some of the following variables: A membership CSE, a private CSE, an identity CSE. Interestingly, the identity CSE was linked to compensation motive and a self-consistency motive. In conclusion, the cluster analysis showed that the most important factors included membership CSE, altruistic values and the recognition of the importance of environmental protection. Based on these results, the findings of eco-friendly attitudes and disposal behavior were thus significantly linked.