외식기업의 녹색경영활동이 사회적 책임감에 따라 구매성과에 미치는 영향 연구

This study was intended to examine whether the social responsibility of food service company had a positiveeffect on consumers' purchasing accomplishment on the basis of awareness of importance of green managementactivity and social responsibility of food service company. Through this study, it is intended to present baseline dataon providing service and sales activity for consumers in food service in the future and the management activity toolof food service company by verifying what effect the green management activity of food service company has onconsumers' purchasing accomplishment according to social responsibility. 260 consumers using food servicecompanies in Seoul and Gyeonggi-do, which participated in green management activities and social responsibilityactivities were surveyed. And the results of this study are summarized as follows. First, according to the results ofverifying the relation between the green management activity of food service company and its social responsibilityactivity, it was shown that, among green management activity factors, 'decrease in carbon', 'energy saving', and 'greenpromotion' activity had a positive (+) effect on purchasing accomplishment. Second, according to the result ofverifying an effect that the social responsibility of food service company had on consumers' purchasingaccomplishment, it was shown that consumers' purchasing accomplishment improved as the social responsibility offood service company increased.