한국사회적기업진흥원의 정책공동체 수준과 정책 홍보 효과에 관한 연구 - 청소년의 사회적기업에 대한 인식과 창업의지에 미치는 영향을 중심으로 -

This research studied general awareness of social enterprise of teenagers, the potential founders and leaders of the social enterprise, through surveys and the current status of public relations of Korean Social Enterprise Promotion Organization by analyzing various media sources. Also, the research focused on the relationship between teenagersʼ awareness of, favor and willingness to start social enterprise and their gender, age and parentsʼ occupations. As a result, teenagers usually demonstrated affinity to social enterprise, although their awareness of social enterprise and Korean Social Enterprise Promotion Organization was low. The Korean Social Enterprise Promotion Organizationʼs public relations were leaned more to consulting, fostering and constructing social enterprises helping socially vulnerable groups. Personal quality of teenagers does not seem to have a meaningful effect on their business will, and their awareness and preference seem to have a positive effect. Regarding to the business will, public relational experience seems to have a mediator effect.