국내중소제조업체의 제휴성과에 영향을 미치는 요인에 관한 연구

Firms should have a clear aim of participation and a solid willingness to partnership by chief executive officers in strategic alliance, This study examined an analysis on the impacts of SMEs’ organizational capability, that is, the impact of marketing and technological capability on the willingness to partnership and performances for manufacturing-based companies with experiences on SMEs alliance. For the empirical investigation of the hypotheses of this study, surveys have been carried out during April 2013, and a total of 134 companies were used for an analysis. The results of the empirical analysis are as follows: First, technological capability has a positive impact on willingness to partnership and alliance's financial and non-financial performances. In contrast, marketing capability does not have a significant impact on the willingness to partnership and alliance's financial and non-financial performances. Second, the willingness to partnership has a significant impact on alliance performance. The results of this study demonstrated that manufacturing-based SMEs’ marketing capability does not have a significant impact on the willingness to partnership and alliance performance. This study conclude that in manufacturing-based small midium-sized enterprise, technological capabilities are likely to be an important criteria for the willingness to partnership and alliance performance. If this study had inquired into the small and medium sized service enterprises, it is possible to have produced different results.