중국진출 제조업체 현지법인에 대한 연구: 진출유형에 대한 실증적 비교연구

The purpose of this study is to empirically identify the difference of several characteristics between customer-following subsidiaries and single-advance subsidiaries. The research sample is composed of 89 customer-following subsidiaries and 64 single-advance subsidiaries and then chi-squares test and one-way ANOVA were conducted in order to confirm whether the difference between these two groups was statistically significant or not. As a result, first, while customer- following subsidiaries’ main motivation for foreign advancement was to respond to related customers, the main reason for which single-advancement subsidiaries was to open a new market or export items to headquarters (HQs) in Korea. Second, while most of customer-following subsidiaries were first or second tier suppliers, the majority of single-advance subsidiaries were OEM or first tier suppliers. Third, regarding strategic roles, the proportion of Source and Offshore was high in common. However, the proportion of Contributor of single-advance subsidiaries was much higher than that of customer-following subsidiaries. Fourth, while customer-following subsidiaries sold most of their products in China, single-advance subsidiaries’ main customers were located in other countries including Korea. Lastly, customer-following subsidiaries conducted activities for supply chain integration and supplier development more actively than single-advance subsidiaries did. Consequently, some performance of customer-following subsidiaries were better than those of single-advance subsidiaries. The data was acquired targeting subsidiaries in China and thus the reliability of the research is quite good. Furthermore, because this study considered customer-following overseas expansion which has not been handled enough, it might be the main foundation for future research which will deal with the theme of customer-following overseas expansion.