외식기업의 사회적 책임활동이 기업이미지와 조직구성원행동에 미치는 영향

The practical and active solutions about social responsibilities as tactical managerial method and healthy developmentof the food service enterprise are given. so this study tried to present the data and significant implications about relationshipbetween company behaviour, organizational management, social responsibility activities and ethical management ofthe food service enterprises. According to the empirical analysis, the survey was conducted to 494 members who workin two different food service enterprises which are a communal feeding facility and the premium hotel in capital city. First of all, ethical responsibility, charitable responsibility and economical responsibility have positive effects oncompany image but legal responsibility does not have any impact on it. Moreover, organization image has good impactson workers. This result of the survey showed that members in organizations will recognize corporate social reponsibilityactivities of the food service enterprise are authentic organizational activities. In addition, it positively and ultimatelyinfluences on organizations through motivating workers. This study will conduct that it interally concentrate on companyimage and organizational member behaviour through the effect of corporate social responsibilities by investigatingmembers who relatively realize the inside circumstances of food service organization and it suggests to let an organizationlook at the effects from the side of human resource administration. This research suggests to focus on the specializedprogramme for improving the corporate image through social responsibility activities. It additionally includeslimitation which did not consider the relationship between the cognition degree of corporate social responsibility andits authenticity impacted on company image.