한국과 미국에 있어 영화 수익관련 통계량과 확산 현상의 비교분석

Motion picture industry in Korea has been growing constantly and aroused various kinds of research attention. Particularly, the introduction of official box-office database service brought quantitative studies. However, approachesbased on diffusion models have been rarely found with domestic film markets. In addition to the fundamental statisticalreview on Korea and US film markets, we applied a diffusion model to daily box-office revenue. Unlike conventionalpreference of Gamma distribution on the film markets, estimation results proved that BMIC can also explain the trendof daily revenue successfully. The comparison with BMIC showed that there is a distinctive difference in diffusion patternsof Korea and US film markets. Generally, word-of-mouth effect appeared more significant in Korea.