Service Design and Service Model for Smart Plug

A lot of electrical energy is used in our daily life. While energy saving concerns are overall,consumption practices of people in general are verydifferent. People want to control their energy useand by knowing the amount of energy they use. Smart plug is a new device that measureselectricity usage through each plug at an outletwith on/off control. User experience for electricaldevices in regards to electricity usage should benewly designed. In this study, based on the survey,personas have been devised and their energy useexperience in relation with smart plugs have beendesigned. Service models have been designed aswell. By designing service with smart plug, usercould enhance the experience of energy usage andsaving and energy consumption practices could beimproved in a sustainable manner.