지속가능경영을 위한 인터페이스의 전략적 CSV사례 연구

CSV has emerged as critical strategic tool for the sustainable management in ther search of solution for the problems of CSR. However, academic studies articulating the CSV have remained at the conceptual stage and practical application and overall understanding of CSV to the real business context have also found to be limited to a significantly narrow extent. This study therefore introduced the case of Interface that is considered as successful instant applying CSV practices to achieve corporate sustainability management despite the nature of the compnay using petrochemial resources. This study aims to extend the scope of academic bases and to enhance applicablity of CSV to the practical situations through the case study. The findings of this study showed that the leadership of Ray Anderson, the CEO of Interface, product innovation through the creative approch from the design stage, biomimicry approch for the resouce used, and long-term innovation in the overall value chain in the process, package, and transportation facilitated the corporate sustainablity management with environmental protection and economic growth. This study provides critical implications by finding the importance of long-term innovation in the value chain directly related to the functions of a firm and deploy CSV to enhance the profitability eventually for the successful corporate sustainability management via CSV applications.