구조방정식 모형을 이용한 수도권의 부동산 중개서비스 품질에 관한 연구

This study used structural equation modeling to examine the factors affecting the realestate brokerage service quality in the metropolitan area. Through the ethical factor of service quality, professionalism, empathy, reliability,tangible, certainty, service quality, the future use and from mouth to mouth effect used asperformance variables was to be measured. Results of this research on the brokerage service quality in the metropolitan area applyingstructural equation modeling are as followed. ethics, tangible, reliability are appeared to beaffected, Especially the most influential factor of those is to be appeared ethics. Even between the brokerage service quality performance variables, the brokerage servicequality is appeared to affect the future use and from ‘mouth to mouth’ effect. Ethical and morally clean agent will improve the quality of brokerage services, therebycausing the consumer will make repeated visit in the future and would recommend it toothers by word of mouth effect. Implications of the research from these results. First, despite the important dimensions(factors) are plenty for the brokerage service quality and By exploratory factor analysis andreliability analysis, confirmation factor analysis, structural equation modeling (SEM), thatethical factor of six dimensions is affected the largest influences to brokerage service qualitywill be called to the great implications. This is a new result without the prior studies so farSecond, this paper is the proper study of the recent situation combined with the brokerage. This paper is considered to be able to know what real estate agent cherish the most importantin the context of the current brokerage service.