시나리오 실험법을 통한 이슈리더십과 리더호감 간의 향상초점의 조절효과 검증

The main purpose of the study is to clarify a perceptive mechanism at the esthesiological standpoint through scenario experiment. In this study, the experiment is made to measure the effectiveness of Issue Leadership that emphasizes cognitive interaction to evaluate the role of individual characteristics that have an influence on followers perceiving the leadership. To test the experimental hypothesis, the scenario experiment is done with 340 white collar workers. The followings are a brief summary of the results. First, three dimensions of Issue Leadership (issue creation, audience involving, and issue implementation) turn out to positively affect leader liking. Second, individualistic promotion focus actually moderates how issue leadership is related to leader liking. In conclusion, this study confirms an explanatory power of Issue Leadership at the esthesiological point of view through scenario experiment. Additionally, it shows the mechanism and effectiveness that affect individualistic promotion focus on leadership perception. Leadership is not only about how leaders exist and behave, but also about how they are perceived by the followers. Therefore, it is important to fully understand the mechanism, and the procedural understanding will contribute to further expand the knowledge on leadership phenomena. Of course, further research on the topic is quite encouraged and necessary in the future.