의료관광 창업의 경쟁우위 현황 분석: 다이아몬드 모델이용을 중심으로

This study examined factors associated with competitive advantage of medicaltourism in Korea based on the M. Porter's diamond model approach. The fourdeterminants of competitive advantage of medical tourism that were examined inthis study include: 1) Factor Conditions, 2) Demand Condition, 3) Related andSupporting Enterprisers, 4) Firm Strategy, Structure and Rivalry. This study foundthat medical tourism industry in Korea has weakness in the areas of FactorCondition, Related & Supporting Enterprisers and Firm Strategy, Structure andRivalry. On the other hand, it has strengths in terms of Demand Conditions becauseof the diverse demands for medical services quality and price from patients, segmentmarketing for customers and improved recognition of the health industry of Korea. The results of this study provide an insight into the development of local medicaltourism that can be used for enhancing the capacity of Korean medical tourism.