북커버 디자인에 관한 사용자 실태조사 및 디자인 방안 연구

In an era where information and communication are extremely important, the act of interpreting knowledge from multiple aspects and linking them together also becomes important. Reading aimed at improving such skills becomes a significant measure to achieve targets. While information on books can be searched for directly or acquired through advertisements in the media or through recommendations from friends and acquaintances, there are also cases where interest in the book is sparked by the title or cover design of the book. However, in many cases, existing book cover designs are limited in expressing creatively what the content of the book is. Thus, in this paper, we researched a user survey to analyze the user interest and response to book cover designs and implemented a comparative analysis of the formative elements and expressive methods to highlight the importance of book cover design and present a new direction in the field. User survey results showed book cover design could greatly affect the purchase of the books of the readers as well as their interests in book contents, and most notable factors in book cover design to the reader are title, image and color with priority. Additionally, book cover design greatly affected the readers to understand the book. Regarding next analysis results about book cover design which has high percentage of purchase and reading when investigating users, most designs are similar styles and typography designs or designs mostly with titles and representing pictures. Therefore, this study suggested effective book cover design method which could arouse user’s interests and could deliver the book contents easily and implicitly.