중국의 한자심볼에 나타난 디자인적 구성

As a kind of ancient hieroglyphic ceaselessly used, Chinese characters become one of Chinese symbols with decorative and graphical features by continuously development. After gradual evolution during thousands of years, Chinese characters have been one of artistic media which help people record life and express feeling and thinking. As a kind of symbols with special meanings and distinct shapes, all the Chinese characters have graphical forms, so they not only convey and communicate, but also present strong visual effects. Because of their peculiar forms and abundant meanings, Chinese characters can be extensively used in visual design. As one of graphic symbols, Chinese characters contain unique meanings and visual characteristics, so they can easily make good effects when better reading and understanding. A variety of deep information will be conveyed after forms are combined with meanings, which provides an important and solid support for visual design about Chinese characters. In China, it is very typical to use Chinese characters in logo design, because the perfect conciseness and deep meanings just meet the need of logo design. Many early logo designs in China come from the better comprehending Chinese characters. Besides, since China has original the Confucian culture and thousands of continuous historical civilization, the logo designers prefer to pay more attention to the application and expression of traditional culture in logo design. As well as known, Chinese character is one of the most important elements of traditional culture. So this is also an important reason for which logo is chosen as example in the research on Chinese characters in the thesis.