한·중 FTA 타결에 따른 한국 상품의 전자상거래 수출 활성화 방안

China has already become the world's single largest importer of Korean products. The two countries concluded the agreement in 22 sectors, including commodity, services,investment, finance, and telecommunications. China included finance, communications, and e-commerce in its FTA for the first time. Once implemented, the Korea-China FTA is expected to help greatly boost the country's exports to China. Under the agreement, China has to eliminate its import duties on 71 percent of all the goods shipped from South Korea within 10 years of its implementation. In order to capitalize on opportunities in the expanding Chinese domestic market, vitalization of electronic commerce between the two countries is a must. The purpose of this study is to examine the strategies for the export vitalization of cross-border e-commerce of Korean products to the conclusion of the Korea․China FTA. Results of the study show that several implications based on the expanding strategies are offered. The Korean companies and government need to do the following: develop of appropriate export products, use of aggressive online marketing, use of local logistics and distribution system, diversify of payment method, maximize the utilization of the Korea․China FTA, solve of FTA tariff problem, eliminate of non-tariff barriers, expand of export support policy and companies communications, and collaborate for e-commerce dispute settlement.