외식프랜차이즈 시스템의 지원, 상호작용공정성과 도덕적해이가 관계만족과 관계결속에 미치는 영향

The purpose of this study is to investigate the effects of support, interactional justice and moral hazard of food service franchise system on the relationship satisfaction and on the relationship solidarity. Domestic food service franchise business, which accounts for just more than half of the whole franchise business, suffers from various problems such as the difficulty of small scale, the poor management of head office, the excessive competition of peers, the lack of distribution infrastructure and the low level of business management information because most franchisees are small and subsistence stores except for a few large companies. The sample of this study was selected in the companies with more than 100 participating franchisees among the companies (fast food, bakery, chicken, korean food, hof/liquor, drinks/coffee/ice cream company) registered in the korea franchise association. Those companies must have franchise headquarters to subsist for more than 5 years. Questionnaire survey period was 1 month from January 1st to January 31st 2015. 450questionnaires were distributed and 422 questionnaires were collected, 378 questionnaires were used in empirical analysis except for 44 questionnaires responded insincerely For statistical analysis, confirmatory factor analysis was performed using SPSS 12.0. Finally, the structural model for the reliability and validity is verified through exploratory factor analysis, correlation analysis and regression analysis to analyze final destination. Which the derived results were verified based on the hypothesis.