웨딩컨설팅서비스품질, 고객만족의 관계에 관한 연구

The purpose of this research is to understand the effects of service quality of wedding consulting on customer satisfaction. and this study intended to analyze how factor could influence customer satisfaction most. In order to achieve the purpose, 200 questionnaires were distributed to the customer who use wedding consulting, 189 valid samples were finally analyzed by Social Science Search Methodology of SPSS 17.0. As a result, First, the factor analysis about wedding consulting shows that it consists of the five factors such as interaction, policy, physical aspect, basic benefit, promotion. Second, service superiority and policy affected on customer satisfaction. Recently, the importance of basic benefit, promotion and policy of the wedding consulting is emphasized to fulfill the various and demand of each individual customer. In this study, it is aimed to provide the theoretical basis on relations between wedding consulting service evaluation variables and customer satisfaction, also to offer the strategic implication to wedding consulting company for competitive superiority.