Unmet Needs를 반영한 카메라 디자인 개발 사례

The development of smartphones and sharply increased the number of instant photo users, thus resulting in smartphones replacing compact cameras. Yet, many people want to record the memories of their lives with better quality images. But big heavy cameras are no longer welcome. Developers understood that small, light, easy and fun to use camera with the same basic performances is in demand. The design began with the idea that a good camera is one with a light weight, outstanding mobility and convenient use, not one that is heavy and difficult to use. With NX-mini users can enjoy brilliant pictures because of its high-performance lens exchangeable camera. Users can have the sense of both a modern heritage and analogue feeling when using NX-mini, as it has reinterpreted the traditional beauty of the durability of a camera to a modern aesthetics. It highlights how the simple function changed into various functions. The cylindrical lans, rotating C-shape when zooming in and out, gives a strong impression and reliability. For the consumers, focal length and ratio of the lens appear on the front in a simple manner, while its functional information shows up on its side, particularly for professionals and sellers. The flip-up design of NX-miny lets the users rotate the screen a full 180 degrees, making it the idal selfie and wefie camera. The design and technology applied to NX-mini allow users to represent their value and individuality in a natural way, making the lives of people who will lead the change from selfie to wefie more exciting and fun. NX-miny took to No. 1 in 6 months after launching and had the great breakthrough in the camera industry.