스마트폰 디자인 획일화 경향에 대한 차별화 요소 연구 - 제품디자인의 물리적 요소를 중심으로 -

Wireless mobile phone has been evolved from the first-generation analog way to current four-generation LTE(Long Term Evolution) digital communication system and until the advent of smartphones, various feature phones employing a diversity of the form factors were introduced to the market. Feature phone users have the option of multiple choices in design models and form factors, such as bar, flip, folder, slider type, swing type, etc. depending on their preferences and usage habits. But as the smartphone era matured, models released by each manufacturer have a design trend of standardized look and becoming more and more difficult to differentiate from one another to limited bar type form factor and identical touch method as key interface. In its environmental factors. First technology-intensive design and the trend toward compact size and device slimness have further influenced smartphone design toward a simple configuration. Second, with the evolution of the large touch display as the key interface, smartphones are limited in their form factor options. Third specific functions made possible implemented in software rather than physical elements through functional convergence. Fourth diversity of product design has been lost due to Copycat design strategy to mimic the products of leading mobile companies by latecomers. This study aims to understand this moment to be required design approach for own design personality and differentiation in this homogeneous mobile design environment and propose design factors and methods to build a design identity and competiveness of each manufacturer for the next generation of smartphone design.