계절에 따른 웨딩 메이크업 디자인 선호도 연구

For the research on the wedding makeup design preference according to season, 205 customers conducting ceremonies in Daejeon and Chungcheong Province, Korea, were selected as the subjects of this study. A total of more than 200 copies of the questionnaire were collected; the research was carried out targeting brides for about a year, from March 2014 to February 2015; pictures of wedding makeup and hair and records of dress selection were consulted as materials. The results showed: as for eyeshadow, the peach shadow was highly preferred for spring and summer, while the brown shadow for autumn and winter; as for blusher, the pink blusher was highly preferred all year around; as for lipstick, the pink all year around; as for eyebrow, grayish-brown and brown eyebrows all year around. Dislike colors were clear in each wedding makeup. The importance order in the wedding makeup was found: considering face shape > dress > brand > price > fashion. This study analyzed wedding makeup more preferred by brides, by investigating determinants and preferred styles of it in the light of seasonal characteristics. Through this, this study aims to be basic data for the study on the wedding total coordination suitable for wedding styles that get more various and segmentalized.