조직간 관계 유형별 정보교류 행태와 적합한 전자상거래 전략

Purpose: This study suggested the four forms of inter-organizational relationships(IORs): partnerships, inter-dependence relationship, trust relationship, and market relationship. The purposes of this study include the demonstration of four forms of IORs and the investigation of the relationships among forms of IORs, inter-organizational information flow(IOIF), kinds of e-commerce strategies, and the supply-chain performance of a firm. Design/methodology/approach: The empirical data were collected through post-survey. 92 survey data were collected. With a cluster analysis, we confirmed four types of IORs, and the relationships among critical variables. Findings: The results of cluster analysis showed that according to the types of IORs, the frequency and quality of IOIF are different. Appropriate kinds of e-commerce strategies were examined under the each types of IORs, which cause specific patterns of IOIF. It was found that the adoption of e-procurement strategy can improve the supply-chain performance of a firm in trust relationship. It was also observed that under partnerships, the use of e-partnerships strategy can contribute to the improvement of supply-chain performance.