비즈니스 모델 특허 분석을 통한 핵심 서비스 기술 파악

This study suggests a new approach to identify core service technologies through business model patent analysis. First, technological interrelationship matrices of intensity, relatedness, and cross-impact perspectives are constructed with support, lift and confidence values calculated by conducting an association rule mining on the co-classification information of business model patent data. Second, the analytic network process is applied to the constructed technological interrelationship matrices in order to produce the importance values of service technologies from each perspective. Finally, data envelopment analysis is employed to the derived importance values in order to identify priorities of service technologies, putting three perspectives together. A case study of mobile service technology is conducted to illustrate the process of executing and utilizing the proposed approach. It is expected that suggested approach could help technology planners of service firms to formulate strategy and policy for service innovation.