RELATIONSHIPS AMONG CORPORATE SOCIAL RESPONSIBILITY, ORGANIZATIONAL TRUST AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN HOTEL INDUSTRY

This study was intended to identify the linkage between corporate social responsibility, organizational trust and citizenship behavior of employees in the lodging industry. A direct face to face survey was conducted, and the valid samples of 315 out of 360 employees working at hotels rated 5-star and higher in Korea were analyzed with the structural equation modeling. As the results of the study, only two out of four CSR factors (economic, legal, ethical, and philanthropic responsibility) predicted organizational trust, and the trust predicted organizational citizenship behavior. Two predictors of CSR (legal and philanthropic responsibility) were positively associated with organizational trust, and the trust showed a positive effect on organizational citizenship behavior.