모바일 증권거래시스템(Mobile Trading System)의 지속적 이용의도에 미치는 영향요인에 관한 연구

As smart phones are widely used, smart stock investment method enabling people to trade stock and access related information through mobile stock trading system is getting to catch public’s attention. This transition of paradigm is providing a chance to en-hance competitiveness and also envisioning new market to financial companies. Thus this study is to distinguish user satisfaction fac-tors and establish correlation between Mobile Trading System user satisfaction and intention of continuous use. It is intended to verify empirically effects of independent variables; reactivity, accessibility, informativity, design and learning cost which are set from the characteristics of MTS on user satisfaction of MTS as a parameter and ultimately effects of personal investment propensity and occupa-tional profession as moderating variables on intention of continuous use of MTS as a dependent variable. It was shown that reactivity, accessibility and informativity from characteristics of MTS have valid effect on MTS user satisfaction and personal investment propen-sity has valid moderating effect on intention of continuous use of MTS. Having above conclusion, it is expected to provide useful implications for study on revitalization of MTS and establishing stock firm’s business strategy.