The Effects of Information Privacy Concerns on Personal Information Protection Control Activities and Performance in Organizational Level : Focused on the University

The major purpose of this study investigate the effects of information privacy concerns on personal information protection control activities and performance in university organization. For the analyzing, it measured the concerns rate to use multidimensional scale of the concern for university information privacy(CFUIP) that was developed in prior study. Based on the relevant literature reviews, it came up with the research model and hypothesis on structural equation model that is connected to decreasing of private information accidents from the factor deduce such as the personal information protection control activities, the accident prevention of privacy, recognition elevation of the organization members. 140 administrators who are working for in charge of personal information security services in university organizations. The results of this study are summarized as follows. Firstly, CFUIP exerted to affirmative effects to the personal information protection control activities. Secondly, the personal information protection control activities in organization exerted to positive effect in the recognition elevation of the organization members and the accident prevention of personal information. Lastly, the accident prevention of personal information is affected directly to reduce the accident of personal information, but there is a limitation to elevate the organization members recognition.