소셜 네트워크 서비스에서의 신뢰전이와 삶의 만족에 대한 이해:정보 프라이버시 패러독스의 해소 관점

Social network service (SNS) has become a part of our daily lives. Therefore, use of SNS is embedded in our lives and influences users’ life satisfaction. In line with this, several studies have dealt with life satisfaction using SNS. However, there are few studies about trust in other users and in SNS which is important in using SNS. This study attempts to identify how using SNS influences trust and life satisfaction. To resolve the information privacy paradox, we regard positive feedback as an enabler and also regard privacy concern as an inhibitor on trust in users and trust in SNS. Based on a review of the related literature, we formulate how the two types of trust interacts and how they influence user's life satisfaction. The results showed that the positive feedback had a positive impact on the trust in users and trust in SNS, and privacy concern had a negative impact on trust in users. The result also indicated that trust in users positively affected trust in SNS and trust in users, and trust in SNS also were predictors of life satisfaction. However, privacy concern had no effect on trust in SNS. Based on these results, this study offers theoretical and practical contribution to the SNS literature focusing on life satisfaction and trust transfer.