창조관광 사업에서 기업가 정신이 사업의 지속가능성에 미치는 영향에 관한 연구 : 정부지원정책의 조절효과

This study investigates Creative Tourism’s Entrepreneurship which affect the Sustainability of the Tourism Venture Enterprise. As the importance of survival of Creative Tourism Enterprise, the role of Government support police is getting very important. However, the papers on this topic are considerably limited to some themes; Entrepreneurship in the social enterprise and venture support police in the product industry. This study examines the relationship with Entrepreneurship characters and sustainability of Creative Tourism Enterprise and the moderating role of government venture police. For this study, data were collected from 216 office workers who have worked at Creative Tourism Enterprise in seoul and kyung-gi from August to September 2014. The results of the survey reveal that Entrepreneurship characters (Innovation, proactiveness, Social value orientations) were positively associated with sustainability. And the Government support police played moderating roles in the relationship between entrepreneurship characters (risk-taking, Innovation) and sustainability. Lastly, applications and related limitations are discussed. The results suggests that creative tourism enterprise consider the importance of entrepreneurship when creative tourism enterprise are starting enterprise. This study suggests that creative tourism enterprise emphasizing entrepreneurship can bring additional value to a company's sustainability and influence future retention of the enterprise.