외식업 자영업자의 배달앱 서비스 이용실태 및 수수료의 적정수준에 대한 정책탐색 연구
A Study of Present Status of Restaurant Franchise Owner-operators’ Use of Food Delivery App Service and Policy Exhortative Study on Optimum Level of Commission
신승만(소상공인시장진흥공단 교육연구본부 조사연구실); 노화봉(소상공인징흥원); 박선영(소상공인시장진흥공단)
18권 4호, 41~50쪽
초록
Purpose: This study figured out the present status of owner-operators’ use of food delivery app services and looked into the appropriateness of the commission they pay in return for the use. Research design, data, and methodology: In this study, total of 123 copies of the questionnaires were collected and 108 copies were applied in the final analysis. We analyzed the status for using a food delivery app service and analysis was conducted with SPSS 18.0. Results: It was found that there is a differential application of the commission of their use of a food delivery app service according to their transaction volume. In addition, because of the differential application of a service commission according to the volume of the owner-operators’ use of food delivery app service (sales) rather than their absolute scale, the lower the result of the owner-operators’ operation of food delivery app service, the relatively greater their burden for the commission may become. Conclusions: It is necessary to cut the commission for small owner-operators’ use of food delivery app service for equal commission regardless of transaction volume or business scale. In addition, it would be necessary to adjust the decreases of profits from commission of food delivery app service businesses by making up for that through the increase in larger owner-operators' commission.
Abstract
Purpose: This study figured out the present status of owner-operators’ use of food delivery app services and looked into the appropriateness of the commission they pay in return for the use. Research design, data, and methodology: In this study, total of 123 copies of the questionnaires were collected and 108 copies were applied in the final analysis. We analyzed the status for using a food delivery app service and analysis was conducted with SPSS 18.0. Results: It was found that there is a differential application of the commission of their use of a food delivery app service according to their transaction volume. In addition, because of the differential application of a service commission according to the volume of the owner-operators’ use of food delivery app service (sales) rather than their absolute scale, the lower the result of the owner-operators’ operation of food delivery app service, the relatively greater their burden for the commission may become. Conclusions: It is necessary to cut the commission for small owner-operators’ use of food delivery app service for equal commission regardless of transaction volume or business scale. In addition, it would be necessary to adjust the decreases of profits from commission of food delivery app service businesses by making up for that through the increase in larger owner-operators' commission.
- 발행기관:
- 한국유통경영학회
- 분류:
- 무역학