사회복지기관 개인기부자들의 이타행위 노출경험이 기부지속노력에 미치는 영향 - 사회적 책임성의 매개효과와 기독교 여부 및 주관적 경제형편의 조절효과 검증을 중심으로 -
A Study on the Effect of Private Donors' Experience of Being Exposed to Altruistic Action on their Efforts of Continuing Sponsorship for the Social Welfare Organizations - Focusing on the Mediating Effect of Social Responsibility and the Moderating Effect of Christian Religious Affiliation and Subjective Financial status -
이원준(창신대학교)
54호, 181~212쪽
초록
본 연구는 사회복지기관을 후원하는 개인후원자들(525명)을 대상으로 ‘이타행위 노출경험’ 및 ‘사회적 책임성’이 ‘기부지속노력’에 미치는 직접효과, ‘사회적 책임성’의 매개효과, 그리고 ‘경제형편’ 및 ‘종교 유무’의 조절효과 등을 실증적으로 규명하는데 목적을 두었다. 자료 분석결과, 첫째, 개인 기부자들의 경제형편이 좋지 않은 경우에는 ‘이타행위 노출경험→사회적 책임성’(.365***) 경로만 유의하였다. 경제형편이 양호한 개인기부자들에게서는 ‘이타행위 노출경험→사회적 책임성’(3.58***)과 ‘사회적 책임성→기부지속노력’(1.66**)이 유의하였고, ‘사회적 책임성’은 완전매개역할을 하였다. 이와 유사하게, 종교를 가지지 않은 개인후원자들도 ‘이타행위 노출경험→사회적 책임성’(3.21***)과 ‘사회적 책임성→기부지속노력’(.201**)이 유의하였고, ‘사회적 책임성’의 완전매개효과를 확인하였다. 기독교인 개인기부자들은 ‘이타행위 노출경험→사회적 책임성’(.424***), ‘이타행위 노출경험→기부지속노력’(.190*), 이 두 경로만 유의하였다. ‘개인기부자들의 ‘경제형편’ 및 ‘종교유무’에 따라서 이타행위 노출경험’이 ‘기부지속노력’에 미치는 직접효과와, ‘사회적 책임성’의 매개효과는 상당히 그 양상이 달라져서 조절효과가 입증되었다. 연구결과 밝혀진 주요 사실들을 토대로 실천적 함의를 논의하였다.
Abstract
The study aims at comparing and analyzing the degree of experience of being exposed to altruistic action, social responsibility, and the efforts of continuing sponsorship for the social welfare organizations between Christian private donors and atheistic private donors. The predominant concerns of the study consist of: (1) the direct effects of experience of being exposed to altruistic action and social responsibility on their efforts of continuing sponsorship for the social welfare organizations; (2) the mediating effect of social responsibility; (3) the moderating effect of donors' religious affiliation and financial situation between atheistic donors and Christian donors, which research is based on a survey conducted with 525 people, donating social welfare organizations. privately. The notable findings are as follows: First, relatively poor group shows the direct effect of being exposed altruistic action on social responsibility only. On the other hand, among relatively rich group, the experience of being exposed altruistic action has a direct effect on social responsibility which has a direct effect on the effort of continuing donation. That means social responsibility has the full mediating effect. Second, while the exposure to altruistic behavior has an indirect effect on continuous donation through social responsibility, which is also the full mediating effect among atheistic donors. Christian private donors show direct effects of being exposed altruistic action on both social responsibility and the effort of sponsorship. In conclusion, the fact is proved that the direct effect of being exposed altruistic action on the effort of continuing sponsorship, the mediating effect of social responsibility are influenced according to Christian affiliation and subjective financial status. Some practical and political implications are discussed based on the study's findings.
- 발행기관:
- 한국지역사회복지학회
- 분류:
- 지역사회복지