국제신생벤처기업의 해외진입방식 선택에 영향을 미치는 요인

The choice of entry mode in foreign markets is an important strategic decision-making for thesuccess of overseas expansion companies. It is generally accepted that international new ventureschoose relative lower resource commitment entry mode to operate in foreign markets. But, someresearchers have suggested that higher resource commitment entry modes in foreign markets seemto be competitive strategies for international new ventures. This paper focus on international marketorientation as a neglected yet important factors in choice of international new ventures of higherresource commitment entry mode in foreign markets. The international learning effect of internationalnew ventures through their international market orientation has positive impact on the resourcecommitment these firms commit to foreign markets through the choice of higher commitment entrymodes. And an entrepreneurial orientation and the timing of international entry also are import correlatesto an international market orientation. Accordingly, this study proposes a positive effect of entrepreneurialorientation and early international entry on international market orientation which is positively relatedto higher resource commitment entry modes. This study extends international entrepreneurship research,including insights on antecedents of international new ventures choice of resource commitment entrymodes in foreign markets. The results of this study imply to look beyond the explicit value of experientialmarket knowledge to understand the potential value of international market orientation as an antecedentto higher resource commitment entry modes.