디자인 관점에서 제주도의 미래경쟁력 강화를 위한 연구농업 디자인 사례를 중심으로

This study reviewed and analyzed agricultural sector that needs to be fused and combined to be developed for enhancement of future competitive power of Jeju Island in the approaching creative economy era. The field is about the sixth industry which is essential to the development as Jeju Special Self-Governing Province is becoming globalized that there are many corresponding political areas as the 5-year Jeju development plan. This study investigated that design, which stimulates consumer sensibility, and agriculture field can get fused together and emerge as the core engine of the future competitive power of Jeju Island. This study reviewed the real condition of packaging design of agricultural products of Japan and packaging design of Gujwa flavored carrot, a regional product of Jeju to analyze advance cases of agriculture design. Also, culture commercialization of agricultural products through storytelling and cases of design management were investigated through cases of Otogomae tofu. Specially, cases that the writer put into practice from 2010 are introduced for implementation cases. By introducing cases of agriculture design related to the brand and packaging technique of Jeju cactus, this study suggested possibility that design can contribute greatly to the enhancement of future competitive power of Jeju Island by integrating with the sixth industry.