모바일 서비스 플랫폼 신기술창업 사례 연구: TW Mobile을 중심으로
A Case Study of Mobile Service Platform New Technology Start-up : Focused on TW Mobile
이윤상(건국대학교); 박선영(건국대학교); 김용재(건국대학교)
10권 3호, 185~202쪽
초록
The size of the mobile market, as represented by the recent LTE and smartphone is growing worldwide. Consumers are more and more time consuming to access the Internet via mobile devices such as smart phones, tablet PC than PC. This study is consistent with this mobile market innovative mobile solutions and mobile platforms that provide innovative start-up technology company founded conducted a case study of the TW Mobile Corporation. Two key services in the Smart Calling and iCalling will be platform that enable mobile global start-up as well as mobile start-up type solution that can be easily launched abroad. The significance of this case study is that first, this results provide significant insight into the various mobile related research within mobile platform which will be rapidly completed future. Second this case study also shows the possibility as well as a concrete answer that soho-type start up can be aimed at the global market.
Abstract
The size of the mobile market, as represented by the recent LTE and smartphone is growing worldwide. Consumers are more and more time consuming to access the Internet via mobile devices such as smart phones, tablet PC than PC. This study is consistent with this mobile market innovative mobile solutions and mobile platforms that provide innovative start-up technology company founded conducted a case study of the TW Mobile Corporation. Two key services in the Smart Calling and iCalling will be platform that enable mobile global start-up as well as mobile start-up type solution that can be easily launched abroad. The significance of this case study is that first, this results provide significant insight into the various mobile related research within mobile platform which will be rapidly completed future. Second this case study also shows the possibility as well as a concrete answer that soho-type start up can be aimed at the global market.
- 발행기관:
- 한국창업학회
- 분류:
- 창업/벤처기업