Fashion Apparel Item Information Components of Korean and American Group Buying e-Commerce Websites

Social commerce has recently become one of the most noticeable trends in e-retailing with its rapid growth. In the area of e-retailing and social commerce, Korea and the US are two of the leading countries and due to the differences in consumer needs, it can be assumed that they will most likely have different website contents and structures. The purpose of this research was to identify the information components of the top 4 Korean and American group buying websites. The research specifically focuses on identifying components of product information, price information, service information, seller information, and SNS information. The results of this study show that Korean and American group buying websites differ in visual content and the nature of the information provided.