사회적으로 책임 있는 제품 및 서비스 개발을 위한 조직 내 디자인 역할에 대한 연구 - Global Electronics 사례를 중심으로 -

In recent years, along with the ever-strengthening regulations around the world, the term corporate social responsibility (CSR) has become a buzzword in the business world. However its practical meaning and application are still unclear. Design can create a shared vision of a sustainable and desirable society and provide an effective means of making that alternative a reality through myriad elements. The aims of the study are to identify how best to incorporate CSR thinking into design and use it to deliver CSR philosophy. To investigate this empirically, this study conducted case studies using in-depth interviews with 42 designers in the two global electronics companies. The interviews focused on (i) investigating design practices in organisations that can contribute to CSR thinking, particularly during new product and service development, (ii) identifying the designers' underlying motivation for socially responsible design (SRD) decision-making. The findings of the interviews identified a total of twenty-three topics that can be possibly associated with CSR thinking within their organisations, either directly or indirectly. Based on the analysis of the designers' underlying motivations for SRD, several drivers for, and barriers to, the development of SRD in electronics were identified.