현대 그래픽디자인 해석에 있어서 수용미학적 접근

Since the 1990s, the development of graphic visualization, which creates digital images, has transformed the status of the image and the existing paradigm of image generation. The Post-modern graphic design field, with its diversity in experimental visual expression, requires a new approach to image interpretation, changing the relationship between designers and readers and expanding the range of design from “being seen” to “being read,” transcending the function of simple information delivery. That is, readers enjoy post-modern graphic design works not simply by looking at them, but also by finding and interpreting their meaning. In other words, the reader’s attitude of appreciation, their ability to “read” the artwork, is significant. To define post-modern graphic design from a different perspective, this study examines the “aesthetics of reception,” which highlights the active role and function of readers, and investigates the application of reader-focused artwork interpretation. It also analyzes the reception aesthetics approach taken by readers from four perspectives—1) political, 2) social, 3) sensual/aesthetic, and 4) personal—to identify how this approach differs according to the reader’s background or condition, and how the meaning of the artwork accordingly expands. As a result, this study verified that the approach of readers to post-modern graphic design based on reception aesthetics facilitates polysemous image interpretation, thereby enriching artwork interpretation; providing an opportunity to seek infinite experimental, formative characteristics in the post-modern graphic design field, where instant re-creation is required; and demonstrating the potential to expand active and creative artwork interpretation among post-modern readers.