조직자원이 기술사업화 역량에 미치는 영향 : 흡수 및 혁신역량의 매개효과와 보완자산의 조절효과

The purpose of this paper is to analyze the impact of the organizational resources on technology commercialization capabilities through the mediating variables, absorption capacity and innovative capabilities, and also to review the moderating effect of the complementary assets on the constructs relationships. We formulate the structural equation model(SEM) for analysing the relations among the five construct or latent variables. And we analysis the mediating effect of the absorption capacity/innovative capabilities, and the moderating effect of the complementary assets. The empirical results are as follows. First, the organizational resources(human & tangible resources) has the statistically significant positive relation about the technology commercialization capabilities through the mediating effect of the absorption capacity and innovative capabilities. Second, We recognized the moderating effect of the complementary assets(brand power) on the relations among the five construct or latent variables. Especially, we recognized the positive result that the higher level of brand power is to promote the innovation than the lower group.