커피프랜차이즈매장의 선택속성이 매장이미지와 소비자 감정에 미치는 영향 연구

This study analyzes the significant influence of the store attribute of Coffee Shop, on the shop image and the consumer's emotion. The results of this study are as follows. Firstly, it has been found that the store attribute of coffee shop influences the consumer's emotion greatly. Secondly, it has also been found that such an attribute influences the shop image in a significant way. Third, there seems to be a significant relationship between the consumer's emotion and the store image of coffee shop. Therefore, this study focuses on the consumer's behavior in regard to the emotional aspect for the consumer's experience of consumption at coffee shop. By studying the influence of the store attribute of coffee shop on the store image and the consumer's emotion in the future, it has been attempted to suggest a way for the coffeshop design which can be used to draw consumer's preferences.