광고디자인에 있어 유머 커뮤니케이션에 대한 연구

This also limits the amount of advertising encounter in entering the mind of a man is not easy, but those who make the advertising more memorable because of the nature of memory and try to remember just like he remembered. This is indeed a difficult problem from the perspective of advertising creative advertising must now solve a given problem in the environment. But there is humor appeals to one of the appeals of advertising methods that could be a starting point for solving the above problems. Humor is an approach that appeals to put a humorous or humorous appeal to the reader's sense of humor. Humor appeal is sikimyeo attract the attention of the audience because they can provoke pleasure to give pleasure improves the memory of the trade, you can create a good atmosphere. Humor books and daily life in humor and unlike ad is exquisitely subtle expressions, it is used appropriately attracts the attention of the audience. It also allows easy comfort to prisoners and to accept the message you want to deliver in advertising because it creates a good atmosphere give pleasure. The reason being utilized efficiently lot of humor appeal advertising as an important means to convey is that this is some sort of stimulus that causes laughter humor is a reflex cycle relieve the tension of the audience. Humor used in advertising witticism, caricature, humor, puns (pun), jokes and the like, and bring it to the attention of the audience taking in advertising or advertising that the product itself enhances the persuasive effects of advertising messages. Humor appeal advertising is effective in inducing the consumer care, to create a positive mood increases the liking of the ad itself. In addition to creating a distraction and reduces the possibility of rebuttal argument for the message. This can give enhance the effect by wearing persuaded to positive reinforcements for message delivery.