특급 호텔의 친환경 경영이 고객만족과 재방문의도에 미치는 영향

Recently human lives have been seriously impacted due to global warming, and meteorological disasters, and we all understand that we face the seriousness of environmental problems. The purpose of the study was to investigate the effects of customer satisfaction and revisit intention on environmental-friendly service management of hotels. It is shown that one of the effective factors of customer satisfaction was hotel facilities not necessarily the room nor the restaurant part and that is one good enough reason to boost customer satisfaction as a result. The reason of this result is the customer could feel inconvenience as environmental-friendly practices include recycling and saving. Therefore if we apply only this result to environmental-friendly management of hotel, the hotel will be able to boost customer satisfaction. Furthermore, it is also shown that Hotel staff training is related to revisit. This result seems that there is a perception gap about using environmental-friendly facilities of people surveyed. In other words, people felt far apart from environmental-friendly management of hotel and the study also says that cost, recycling, and energy conservation are significantly associated with using hotels. In other words, people felt far apart from environmental-friendly management of hotels and the study also says that cost, recycling, and energy conservation are significantly associated with using hotels.