기업의 사회적 책임(CSR) 개념의 재정립과 구조화

Corporate social responsibility (hereafter CSR) is a term commonly used, but many businesses tend to consider their social responsibilities by only conducting philanthropic activities. This originates from the misunderstanding of corporate social responsibility. This study redefines the concept of Corporate Social Responsibility and its scope and contents in detail. Based on Carroll`'s pyramid model, CSR can be classified into three categories: economic responsibility, legal and ethical responsibility, and philanthropic responsibility. Economic responsibility undertakes a functional role in the society, legal and ethical responsibility is the basic compliance, philanthropic responsibility is a corporate strategy. After all, three kinds of responsibilities are prerequisite for the sustainability of the company. The society expects a company to be responsible, not just undertaking CSR as additional activities. This holistic change of company will give powerful momentum to influence the society. Like Bill Gates and Michael Porter argued in their theories of 'Creative Capitalism' and 'Creating Shared Value(CSV)', the perspective on capitalism has to be changed into socially responsible way.