Q방법론을 이용한 관광전공 대학생의 창업동기유형이 창업행동에 미치는 영향에 관한 연구: 동기체계이론을 중심으로

This study aimed to develop a typology of star-up motivations and to examine the impact of these types on start-up behavior. To achieve these objectives, we employed Q methodology. The characteristics of three types are as follows. First, Type I refers to students who perceive start-ups as opportunities in which they seek self-actualization by showing abilities and using know-how rather than by financial and utilitarian purposes. Therefore, to effectively educate Type I, practical knowledge and know-how about particular fields of business should be included in the curriculum of start-up. Second, Type II refers to students who primarily seek economic benefits to improve their family's financial stability. For these students who are likely to overlook basic knowledge about management, general ideas about start-ups and success start-up cases should be provided. Third, Type III refers to students who do not want to be involved in an organization and pursue self-development. Type III is similar with Type I, as there is high correlation between two types, but Type III focuses more on being independent. Therefore, similar with Type I, success cases and know-how associated with start-ups should be provided for this type. Next, to examine the relationship between start-up motivation and start-up behavior in terms of three types, 80 students who majored in tourism were selected as a sample. The results are as follows. In Type I, self-actualization and self-efficacy positively influenced start-up behavior. In Type II, economy and independence positively influenced start-up behavior. In Type III, independent, self-actualization, desire for achievement, and ecomomy positively influenced start-up business.