중소벤처기업 리더의 SNS 활용 특성과 리더십 유형 및 신뢰가 직무만족에 미치는 영향에 관한 연구

This study is to determine how SNS affects the trust towards the team leader and the job satisfaction in the field. SNS usage is categorized into four types interactivity, informativity, trustworthiness securement, and enjoyment. for the purpose, and how these relate to transformational leadership and servant leadership. Also, a structured model has been set how two different types of leadership have effect on the trust towards leaders and the job satisfaction. Four kinds of analyzation frequency analysis, descriptive statistic analysis, correlation analysis and structural equation path analysis. were done after 206 valid sample earned from survey of 250 venture employees, reliability and validity checked by SPSS 19.0 and AMOS 19.0 had been confirmed properly. Analysis shows that utilization of trust secure factors impact positively on transformational leadership and servant leadership. on the other hand, enjoyment utilization impacts negatively on servant leadership. In addition, transformational leadership has positive effect on job satisfaction through the knowledge based on trust. however, Servant leadership has positive effect on job satisfaction through all three sub-factors of tr ust. results shown above are suggesting that leaders should utilize SNS to secure trust with members. also, venture leaders should effort to help for growth and development through servant leadership, rather than a transformational leadership.