거래공정성이 공급사슬통합과 재구매 의도에 미치는 영향과 진정성의 조절효과: 반응적 공급사슬을 중심으로

This study aims to examine what effects transaction justice as a antecedents of supply chain integration have on supply chain integration, how supply chain integration affects the intent of re-transaction, moderating effect of authenticity between transaction justice and re-transaction, and the mediated effect of supply chain integration between transaction justice and re-transaction. The test results of hypotheses established among research variables are as follows. First, transaction justice has positive effect on supply chain integration with statistical significance. Second, supply chain integration turns out to have positive effect on the intent of re-transaction with statistical significance. Third, authenticity between transaction justice factors and internal integration play a role as moderating variables. However, authenticity between transaction justice factors and external integration turns out not to play its role as a moderating variable. Fourth, according to the test of hypothesis as to the mediated effect of supply chain integration between transaction justice factors and the intent of re-transaction, supply chain integration plays its role as a parameter, but supply chain integration to have even more positive effect on the intent of re-transaction.