인하우스 디자인조직의 디자인 오너쉽(Ownership)에 대한 연구 - 디자인 의사결정 시스템을 중심으로 -

With design management strategies becoming more critical to business and design becoming a core competitiveness of companies, the role and position of in-house design organizations have expanded. With increased independence often reporting directly to the CEO, the CDO is taking on a more influential role in company management. In this environment, the study aims to evaluate the current status of ownership of design leadership and factors of organizational hierarchy in important design decision making. For this study, the R&R (role & responsibility) of design and cross functional teams was classified first and the council and criteria for design decisions was defined. Then the current status of design function and the notion of design ownership was analyzed with the use of company case studies and interviews with design experts. In In summary, first, while the organization and reputation of design was evaluated highly, the influence of design in decision making and leadership remains low. Second, because design is still an important part of the decision, there are several objective variables resulting from the organizational hierarchy and role. In order to resolve this problem, it is important for a company to redefine the R&R of each team for better decision making and the design team needs to gradually strengthen its confidence and competence if it is to increase its ownership over design. Through this study, there will be further opportunity to rethink the design capacity of the current ownership of the design organization. In subsequent research, the design reliability of design R&R will be examined from the perspective of cross functional teams.