베이비붐 세대 소비자의 스마트폰 사용경험에 관한 질적 연구

Since December, 2008 when smart phone first landed in Korea, it has been spreading so fast to a whole generation. The spread is reaching out to babyboom generation's consumer as well, this study has looked into the meaning of using Smart phone that babyboom generation's consumer bear to and what experience babyboom generation's consumer go through using Smart phone. We carried out surveying 10 babyboom generation's consumers who were using their first smart phones. Major results are as below. Most of those whom babyboom generation's consumers met through friendship or social intercourse were using smart phones, which motivated babyboom generation's consumers to purchase smart phones to keep human-networks. That reflects an effort not to be socially isolated. Secondly, babyboom generation's consumers commonly gave very negative evaluation on phone manuals provided by companies, although manual is the only method that babyboom generation's consumers depend on to understand digital literacy, reducing mobile divide phenomenon. Foreign words and technical terms used in manuals were reported to distract babyboom generation's consumers from reading. Also, missing description on relatively easy function and the complicated process in which consumers have to access to the internet to download manuals was surveyed disturbing. Based on those results, it is suggested that smart phone manufacturers need to develop few different manuals for the same model that can fit each generation, and to more actively provide information on how to make best use of the smart phone.