벤처기업의 흡수역량이 기업성과에 미치는 영향 - 고객지향성의 조절효과를 중심으로 -

Venture firms are more prone to be influenced by environment than typical firms. Hence it is needed for venture firms to have more absorptive capacity in order to cope with the environmental change. Absorptive capacity is considered to be composed of multidimensional components such as explorative capacity, transformative capacity and exploitative capacity. However few studies have been done on the relationship among the absorptive capacity’s dimensions and performance of venture firms. Although customer orientation has a potential to impact on the performance of the venture firm and play a moderating role between the absorptive capacity’s dimensions and performance of venture firms, there are limited number of studies that investigate the moderating role of customer orientation on these relationships. This study explores how the absorptive capacity dimensions affect venture firms’ performance and also verifies the moderating role of customer orientation among absorptive capacity dimensions and venture firms’ performance as well as casual relationship between customer orientation and performance. We proposed research model and set up several hypotheses. Data were collected using questionnaire from the venture firms and 121 survey data were collected and analyzed to test hypotheses. The study results shows that explorative and exploitative capacity have positive effects on the venture firms’performance, whereas transformative capacity does not affect venture firm performance. It is revealed that customer orientation has a positive effect on the performance of the venture firms, however customer orientation does not show any positive moderating effects among absorptive capacity dimensions and venture firms’ performance. In the end of the study, the theoretical and managerial implications, limitations are discussed and future research directions base on this study results are suggested.