웨어러블 패션에 대한 법률적인 고찰

Today’s wearable technology devices in general will capture certain information and send the data to an application on the wearer’s mobile device or computer, usually through a Bluetooth connection. The wearer then accesses the application to review his or her data, typically along with some type of analytics, As wearables become more ubiquitous, manufacturers, app developers, marketers, and others are the beneficiaries of a glittering array of real-time personal data. But in order to take full advantage of the cornucopia, companies must ensure that they have in place robust and adequate privacy policies so that customers understand what data are being collected and consent to their use. After an unscientific survey of the privacy policies of many popular wearable devices, we make the following recommendations Aggregated data is useful both for internal purposes, for example, improving the services or opening up new features, and for external purposes, for example, providing information to third parties for purposes of ad targeting. In general, most wearable companies explain in their privacy policies that they may use, share or sell aggregated data, but provide little additional detail. As these data become more valuable, privacy policies need to evolve to clarify how the company is defining personal information and ensure that definitions keep pace with laws and regulations. For example, some states define “personally identifiable information” narrowly as including only name, address, email address, driver’s license number, social security number, and financial account identifiers, while the Federal Trade Commission’s definition for purposes of the Children’s Online Privacy Protection Act includes “persistent” identifiers such as IP address.