디자인기업의 서비스품질을 매개변수로 한 디자인에 대한 과학적 평가요인 적용의 타당성 연구

Regarding the condition of evaluating design, the qualitative value by the evaluators' subjective viewpoint comes first than the quantitative value. And it could work as a factor lowering the objectivity of evaluation, and disturbing the rational judgment. Therefore, the purpose of this paper is to research on examining the approach factor to evaluate designs scientifically, and validating evaluate factor by drawing the relevant experimental model. Specially, using the service quality of design corporate as a mediating variable, the correlations between customers' trust on design corporate and their satisfaction were verified. Based on the preceding researches on scientific evaluation factors of design in the process, setting up three categories like ‘quantification of measuring and evaluation’, ‘coherence of project’ and ‘logical persuasion’, it verified the actual influence of each category on design. The result of verification, three independent variables were proven that there was a meaning as the scientific evaluation method of design. And also, it was proven that the service quality of design corporate was effectively mediating in relation of customers' trust on design corporate and their satisfaction. Ultimately, the design methodology in scientific approach is not only a type of safeguard to minimize errors of judgment standards, but also a role of balancing to help to can complement an insufficient part with only the qualitative value.If the generalization can have more persuasion by securing highly trustful and universally acknowledged samples in the future research, it can contribute to establishing the diversity of scientific evaluation methodology of design.